BRIDGING THE GAP BETWEEN RIGHTS HOLDERS, BRAND AND TECHNOLOGY
WHO ARE WE
We are a global sports agency, bridging the gap between Rights Holders, Brands and Technology. We create value for our clients by providing them with insights & strategy to leverage global sports properties to fulfil their objectives.
Our experience and network gives us unique insight into the Indian Sports market / industry. We run the gamut for all your needs from international, nationals to regional.
Our mission is to bridge the gap between brands, rights holders and technology, led by our vision to be the most innovative and trusted partner.
BRIDGING THE GAP
ADITYA DATTA, FOUNDER
With over 20 years of experience in the business of sports, Aditya Datta is the Founder of Impetus Sports, having previously served as Commercial & Marketing Director at IPL winners Gujarat Titans, Chief Operating Officer and Commercial Director of FC Goa and the Founder, CEO at 8848 Sports & 8848 Sports Ventures.
Aditya has the distinction of working with leading sporting bodies like Everton FC, Indian Premier League, ICC Cricket World Cup & Indian Super League among others.
In 2009, Aditya ventured into entrepreneurship establishing his own agency - 8848 Sports, with expertise in Sponsorship Sales & Servicing, Venue Management and Merchandising. Working with top clients such as Star Sports and Reliance Mobile, he worked across properties like ICC World Cup, IPL, ISL and Pro Kabaddi to develop new business opportunities. Aditya is credited with several pioneering initiatives including the first ever magazine for Mumbai Indians. In 2012, he further diversified his venture establishing 8848 Sports Merchandise working with six franchises, across sports, such as Mumbai Indians, Bengal Warriors, Mumbai City FC etc.
Aditya entered the business of sports after completing his MS in Sports & Leisure Management from Loughborough University, UK.